Benefytt Technologies, Inc

Benefytt Technologies, Inc., a health insurance technology company, primarily engages in the development and operation of private e-commerce health insurance marketplaces, consumer engagement platforms, agency technology systems, and insurance policy administration platforms in the United States. It operates in two segments, Medicare and IFP. The Medicare segment is involved in consumer engagement activities, which generate leads to third-parties and feed to its business process outsourcing partners and captive distribution channels to support the distribution of a range of Medicare-related health insurance plans, including Medicare Advantage, Medicare Supplement, and Medicare Part D prescription drug plans. The IFP segment sells and services individual and family health insurance plans (IFP), including short-term medical and health benefit insurance plans. It also provides supplemental products, which include a variety of additional insurance and non-insurance products. Benefytt Technologies, Inc. also operates direct-to-consumer site, HealthInsurance.com, which provides seniors and Medicare-eligible consumers the ability to access online comparison tools and educational resources that enable efficient self-guided navigation of available Medicare health insurance options. The company was formerly known as Health Insurance Innovations, Inc. and changed its name to Benefytt Technologies, Inc. in March 2020. Benefytt Technologies, Inc. was incorporated in 2012 and is based in Tampa, Florida. As of August 21, 2020, Benefytt Technologies, Inc. was taken private.