Market research
HOG Harley-Davidson Inc
NYSE USD Consumer Cyclical
Latest close
As of 30 Oct 2026
Test a moving-average rule with historical data.
Market facts
- Market cap
- 3B
- P/E ratio
- 16.66
- Analyst target
- 28.1
- Dividend yield
- 2.5%
- Beta
- 1.32
Profile
Instrument facts
- Exchange
- NYSE
- Currency
- USD
- Sector
- Consumer Cyclical
- Industry
- Recreational Vehicles
- ISIN
- Not available
- Market cap
- 3B
- P/E ratio
- 16.66
- Analyst target
- 28.1
- Dividend yield
- 2.5%
- Beta
- 1.32
About
About Harley-Davidson Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Research context
Harley-Davidson Inc appears in PyInvesting’s US Stock catalogue. The price history above describes this recorded instrument; it does not by itself identify a company’s business or establish a continuous investment return.
- Currency
- USD
- Sector
- Consumer Cyclical
- Industry
- Recreational Vehicles
These are the latest stored catalogue classifications, not a historical classification snapshot. An issuer description, classification effective date or currency may be unavailable. Check the issuer’s own disclosures and the observation dates before using these fields for research.
Review backtest assumptions and evidence before treating a chart or stored history as a research result.
Community
Investor discussion
1 comment
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5 years, 7 months ago
Harley-Davidson, Inc is currently in a long term uptrend where the price is trading 12.0% above its 200 day moving average.
From a valuation standpoint, the stock is 98.4% cheaper than other stocks from the Consumer Cyclical sector with a price to sales ratio of 1.5.
Harley-Davidson, Inc's total revenue sank by 32.4% to $725M since the same quarter in the previous year.
Its net income has dropped by 814.3% to $-96M since the same quarter in the previous year.
Finally, its free cash flow grew by 110.0% to $4M since the same quarter in the previous year.
Based on the above factors, Harley-Davidson, Inc gets an overall score of 3/5.