BT6.F · Bitauto Holdings Limited

Bitauto Holdings Limited, through its subsidiaries, provides internet content and marketing services, and transaction services for the automobile industry in the People's Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its bitauto.com Website. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment offers transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services. The company was founded in 2000 and is headquartered in Beijing, the People's Republic of China. As of November 5, 2020, Bitauto Holdings Limited was taken private.